Prof Crystal Abidin is an anthropologist and ethnographer of internet cultures, focusing especially on influencer cultures, internet celebrity, and social media pop cultures, mostly in the Asia Pacific region, including Korea. She works as Professor of Internet Studies and ARC DECRA Fellow, Deputy Director of the Korea Research Centre, Founding Director of the Influencer Ethnography Research Lab, and Founder of the TikTok Cultures Research Network, among other portfolios. She has published six books and over 80 articles and chapters, and her research has directly informed policy changes at government and industry level. She has won international accolades, including WA Young Tall Poppy Science Award (2022), The Australian Top 40 Early Career Researchers (2021), ABC TOP 5 Humanities Fellow (2020), ICA Pop Comm Early Career Scholar Prize (2020), Forbes 30 Under 30 Asia (2018), and Pacific Standard 30 Top Thinkers Under 30 (2016).
She is currently working on a book titled 'Social Media Pop Cultures in Korea'. Reach her at wishcrys.com.